01
First-time creators
Launch a focused course, guide, template, workbook, or paid resource without building a complicated stack first.
- Best first product: digital download or mini course.
- Needed workflow: offer page, checkout, delivery, welcome email.
- Plan direction: Base or Pro.
See digital products
02
Course creators
Turn a method into modules, lessons, resources, checkout, buyer access, and onboarding.
- Best product: flagship course or course bundle.
- Needed workflow: curriculum, sales page, checkout, email, access.
- Plan direction: Pro.
See courses
03
Coaches and consultants
Package high-touch work into structured programs with pages, payments, client resources, and onboarding.
- Best product: 1:1 package, group program, or cohort.
- Needed workflow: enquiry, payment, welcome, materials, follow-up.
- Plan direction: Pro or Business.
See coaching
04
Membership builders
Create a place buyers can return to for resources, lessons, updates, and future community engagement.
- Best product: resource library or ongoing training hub.
- Needed workflow: tiered access, member updates, new resources.
- Plan direction: Pro.
See memberships
05
Audience-led experts
Build demand through pages, lead magnets, email, newsletter-style publishing, and launch funnels.
- Best product: waitlist, lead magnet, newsletter, or low-ticket offer.
- Needed workflow: capture, nurture, pitch, checkout.
- Plan direction: Base or Pro.
See email marketing
06
Teams and academies
Prepare a branded learning experience for multiple offers, internal knowledge, customer education, or team-led delivery.
- Best product: branded academy or multi-offer workspace.
- Needed workflow: website, courses, access, admins, reporting direction.
- Plan direction: Business.
See platform